Product Placement In Music Videos
Back in the days of MTV, all logos and brand names were blurred out of music videos. MTV did this to stop advertisers from being able to get on the air without directly paying MTV.
Today, music videos are mostly shown on YouTube, and not MTV. And YouTube has no such restrictions.
So if you’re an artist like Avril Lavigne (I’m a fan… guilty pleasure), with a good track record of getting lots of views, you’ll do well.
Sony must have paid a lot to be in her latest video, “What The Hell,” (embedded at the end of this blog post) with 3 product placements. I especially love the random hand at 3:18 that pops up holding some sort of Sony camera (or phone) type thing.
There are also several shots of Avril promoting her own brand of perfume and clothing.
I don’t think this is bad. Just thought it was fun/funny.
Video embedded below (direct link):
